Project
Venturi Performance & Christian Olsen
Year
2020
Venturi Performance needed a fresh new brand and brochure to showcase their motorsport related services.
Associated with Christian Olsen Racing, Venturi Performance set out to provide services including motivational speaking, networking events and driver coaching to help accelerate Christian’s motorsport career.
They wanted a fresh new brand that would convey a sophisticated approach whilst acknowledging the element of speed that motorsport provides. They also wanted a brochure that would advertise to potential investors why they should get involved with Venturi Performance.
Logo design and branding
I decided to create a very simple marque that was a combination of the ‘V’ & ‘P’ letters, I intertwined them to create a dynamic shape that would be recognisable as a stand alone marque. The colour palette was designed to give a fresh but professional look to the company.
Brochure design
Christian wanted an A4 perfect bound brochure that could be distributed both physically and digitally for his clients. Using styling cues from the new Venturi Performance brand and his existing Christian Olsen Racing website, I was able to create an engaging and informative brochure
The brochure included bespoke illustrations of the Taatus BRDC Formula 3 car which helped to create interesting effects throughout the brochure.
Stationery design
Business cards were also produced for various key members of staff. Once again utilising the strong marque I was able to create a shape-based business card that would stand out from his competitors. The main design feature was based around the marque from the logo. The cards were printed with a soft-touch lamination that made them feel tactile and luxurious.
