COFFEY RALLY LIVERY

BRANDING - LIVERY

In 2014 I created a proposed design for a national based World Rally team running a M-Sport Ford Fiesta RS for the season. The proposed design featured their branding prominently as it had no other major sponsors – I tried to create a livery that would stand out in the forests of Wales as well as on the tarmac roads of Epynt, I wanted to make the livery pop from whatever surrounding it would be placed in.

Using my experience as a photographer I knew what would photograph well and decided to play on this by creating a strong, contrasting set of colours that would not only compliment the sponsors branding but also work with the colours of the forests.

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