Cleary Natal is a new company setup to dealing in pre-natal classes in the Northampton area. I was tasked with creating a brand for the company playing on a modern style whilst still referring to the warmth and help that the company would be offering it’s clients.
The design itself is based around the idea of showing the shape of a pregnant woman to help tie in the name and the company name together. I was keen to make the logo stand out more and researched into many different ways of showing a friendly and warming logo.
As part of the brand mock-up I presented business cards, flyers and also polo shirts mocked up to include the logo.